Content Creator

I began my content creation journey in 2021 by building my personal brand to over 700,000 followers, mastering social media trends and crafting content that resonates deeply with audiences. This foundation in authentic storytelling and community growth provided the springboard to my professional career, where I now apply expert strategy and creativity to drive measurable results for brands in technology, finance, and education. My hands-on experience is now complemented by a formal qualification, having recently completed my Bachelor's degree in Public Relations and Social Media.

My Core Workflow

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My Core Workflow ⬇️

Phase 1: Discovery & Strategic Alignment
We begin with a comprehensive consultation to define your campaign objectives, key performance indicators, and target audience. This ensures our strategy is precisely aligned with your commercial goals from the outset.

Phase 2: Data-Driven Creative Development
I craft the content strategy and narrative, developing concepts that are authentic to my audience and optimised for platform performance. You will receive a detailed creative brief and script for review and approval before production commences.

Phase 3: Production & Collaborative Revision
I manage the end-to-end production, including filming and editing, to deliver a high-quality asset. Your feedback is incorporated through a structured revision process to ensure the final deliverable meets brand guidelines and exceeds expectations.

Phase 4: Performance Analysis & Optimisation
Upon publication, I provide a detailed performance report against our agreed KPIs. I believe in proactive optimisation, using these insights to refine strategy and maximise campaign effectiveness.