Topremit — Executing a Targeted SEO-Driven Campaign
Delivering Precision-Driven Content to Amplify Brand Search Presence on TikTok
This collaboration with Topremit, a leading money transfer application from Indonesia, was a targeted performance marketing campaign. The primary objective was not traditional virality or engagement, but to directly boost Topremit's search visibility on TikTok for key transactional keywords, driving awareness and user acquisition among Indonesians needing to send money abroad.
The Brief & Strategic Goals
Topremit's goal was to dominate search results for users seeking the easiest and fastest way to send money to Australia. The mandate was clear:
Platform: TikTok
Content Type: Hard-selling, direct-response video.
Core KPI: Maximise delivery of a specific, SEO-optimised keyphrase.
Key Message: Integrate the exact phrase "Cara Transfer Uang ke Australia paling gampang dan cepat" ("The Easiest and Fastest Way to Send Money to Australia") in the title, video hook, and caption.
Call to Action: Drive sign-ups using a unique referral code (AWBIMAX) offering a free transfer voucher.
My Role: SEO-Focused Content Creator
As the content creator, my role was to meticulously adhere to a performance-driven brief, translating SEO targets into an effective video asset. My responsibilities included:
Keyword-Optimised Scriptwriting: Crafting a script that naturally incorporated the mandatory keyphrase within the first 20-30 seconds.
Clear Tutorial Production: Filming a direct and clear video that demonstrated the app's ease of use, supported by provided screen recordings.
Precision-Targeted Delivery: Ensuring the final asset was optimized precisely for TikTok's search algorithm, prioritising discoverability over broad engagement metrics.
The Creative Execution: An Honest Review
The final video, titled "Review Jujur Aplikasi Topremit Setahun Penggunaan" ("Honest Review of the Topremit App After One Year of Use"), was structured to build trust and drive action:
Relatable Hook: Directly addressing the pain points of the target audience (students, WHV holders) when searching for a reliable money transfer service.
Credibility Building: Leading with my personal, year-long positive experience and highlighting Topremit's official Bank Indonesia license and 250,000+ users to establish supreme trust.
Clear Tutorial: Providing a simple, step-by-step walkthrough of the transfer process, specifically showcasing the Rupiah to Australian Dollar route.
Strong CTA: Offering a tangible incentive (one free international transfer) using the referral code AWBIMAX.
Campaign Performance & Analaysis
The campaign successfully achieved its primary objective of targeted, qualified reach, with performance data confirming precise audience alignment.
Total Views: 24,263
Precision Targeting: An exceptional 81.6% of viewers were located in Indonesia, confirming the content’s effectiveness in reaching the core market.
Ideal Demographic: The majority of viewers (51%) were aged 25-34, the primary demographic for international money transfers.
Audience Expansion: 90% of viewers were non-followers, proving the strategy successfully attracted new users actively searching for this financial solution.
Analysis:
The campaign delivered exactly what the brief required: high-value visibility. The metrics demonstrate that the content acted as an effective filter, attracting viewers with a high intent to act. The strategic decision to use an "honest review" format provided a layer of authentic trust that a standard hard-sell ad could not, making the SEO-driven discovery more likely to result in a
The Topremit collaboration is a prime example of how to effectively execute a performance-driven brief without sacrificing authenticity. By framing a mandated SEO strategy within a genuine, long-term user testimony, the campaign delivered targeted reach and built crucial trust with a high-intent audience. This approach not only met the client's immediate goal of boosting search presence but also provided them with a credible, conversion-optimised asset that resonated powerfully with the Indonesian market.